Unlocking Broadband Success with a Game-Changing Open Acces Strategy

In an engaging discussion on the evolving landscape of broadband infrastructure and customer needs, Brock Walters, Area Vice President at Silverstar Communications, dives into their journey with Open Access networks. Over seven years at Silverstar, Brock has witnessed the transformative power of innovative business models in delivering high-speed internet to underserved communities.

Silverstar’s Open Access Vision

With a 70-year history in traditional telecom, Silverstar Communications has embraced the open access model to bridge broadband gaps in rural America. They have successfully launched an Open Access approach by separating infrastructure operations and the service layer and are anticipating further expansion. This approach allows customers to choose among multiple service providers while optimizing network operations.

Brock explains, "We created a separate division, Silver Light, to ensure a clear distinction between infrastructure and service operations. " This structural clarity supports a thriving environment for ISPs while maintaining a focus on superior customer service and transparent operations.

Customer Choice Drives Take Rates

Silverstar’s commitment to choice and transparency resonates with customers. Brock compares the model to shopping on Amazon, where different options are appreciated even if the top choice seems obvious. This philosophy has translated into remarkable take rates, exceeding those typical of single-provider networks.

“People appreciate not being sold to; instead, they’re offered tailored options that match their needs, from gaming-ready low latency to budget-friendly plans.” 

Automation and Efficiency in Operations

Managing multiple ISPs and brands under the Open Access framework demands comprehensive automation for efficiency and scalability. Silverstar relies on Business Engine to streamline operations, from provisioning to billing, ensuring real-time responsiveness.

Brock recalls a memorable moment when the team witnessed a customer select and activate a package during a brief internal call. "Zero-touch provisioning makes operations remarkably efficient while empowering ISPs and end-users alike,” he adds.

Collaborating with COS Systems

Silverstar’s partnership with COS Systems has been instrumental in achieving their goals. The flexibility and automation offered by COS have enabled ISPs to manage customer relationships directly, fostering trust and operational independence.

Brock highlights the recent implementation of a much-anticipated feature as an example of COS’s responsiveness. “The COS team’s dedication to customer success is evident in their proactive development and problem-solving,” he says.

Advice for Prospective Open Access Operators

Brock encourages operators considering Open Access partnerships to embrace the model wholeheartedly. “It’s a win-win for customers, ISPs, and infrastructure providers,” he asserts. By fostering collaboration between public and private entities, communities can unlock the full potential of fiber networks, enhancing quality of life.

Looking Ahead

As the broadband industry continues to evolve, the Silverstar and COS partnership demonstrates the possibilities of innovation and collaboration. Their shared vision of affordable, high-speed internet for all paves the way for a digitally inclusive future.