Broadband labels function as consumer-friendly informational tools that provide clear details about broadband services, such as speed, pricing, and contract terms. They are similar to nutrition labels on food products, making it easy for customers to understand and compare services.
How Broadband Labels are Created in Business Engine
Creating broadband labels can be time-consuming, but Business Engine has simplified and streamlined the process through automation.
Activation of Broadband Labels
Broadband Labels are activated by Customer Success (CS) staff or someone with developer-level access to the system.
Configuration by Operators or ISPs
Once activated, Internet Service Providers (ISPs) or Operators can configure the data fields that will appear in the label. This includes:
- Support contact details
- Privacy policy (link to an external ISP-managed page)
- Network management policy (link to an external ISP-managed page)
- Discounts or promotions (link to an external ISP-managed page)
- Standard latency for services
- Typical download and upload speeds per service
Automation and Data Population
COS BE automatically populates the Broadband Labels with the following details:
- Service name
- Monthly price
- Campaign price (if applicable), campaign price, duration, and standard post-campaign price
- A link to the service's terms and conditions (already stored in the system for the service)
Display on Marketplace
After configuration, the Broadband Labels are displayed directly on the Marketplace, providing transparency and clarity for subscribers.
This feature aligns with regulatory transparency standards and enhances the subscriber experience by offering detailed, accessible service information.
Regulatory Background
In some regions, broadband labels are mandated by regulatory bodies (like the FCC in the United States) to improve transparency and protect consumers from misleading advertising. Providers are required to display these labels prominently on their websites and marketing materials.
Why Broadband Labels Are Useful
- Transparency: They make it easier for consumers to understand what they're paying for and what to expect in terms of performance.
- Comparison: Standardized labels allow for side-by-side comparisons between providers and plans.
- Consumer Protection: Labels ensure that providers disclose essential details, reducing the likelihood of unexpected fees or performance issues.
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